Market-Based Management: Strategies for Growing Customer Value and Profitability - Softcover

Best, Roger

9780130387752: Market-Based Management: Strategies for Growing Customer Value and Profitability
Softcover
ISBN 10: 0130387754 ISBN 13: 9780130387752
Publisher: Pearson, 2012
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Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

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  • PublisherPearson
  • Publication date2012
  • ISBN 10 0130387754
  • ISBN 13 9780130387752
  • BindingPaperback
  • Edition number6
  • Number of pages576
  • Rating

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