e-Business & e-Commerce for Managers - Softcover

Deitel, Harvey M.; Deitel, Paul J.; Steinbuhler, Kate

Softcover

ISBN 10: 0130323640 ISBN 13: 9780130323644

Publisher: Pearson, 2000

Synopsis

For Electronic Commerce or Electronic Business courses in Computer Science, Computer Information Systems, Management Information Systems, Information Technology, and Business Departments.

e-Business & e-Commerce for Managers is a comprehensive overview of building and managing an e-business. This innovative new text explores topics such as the decision to bring a business online, choosing a business model, accepting payment, marketing strategies and security, as well as many other important issues. Features, Web resources and online demonstrations supplement the text and direct students to additional information. The book also includes a substantial appendix that develops a complete Web-based storefront e-business using a real programming application explained patiently and in depth for a non-programming audience.

About this title

About the Author:

DR. HARVEY M. DEITEL, CEO of Deitel & Associates, Inc., has 40 years in the computing field including extensive industry and academic experience. He is one of the world's leading computer science instructors and seminar presenters. Dr. Deitel earned B.S. and M.S. degrees from the Massachusetts Institute of Technology and a Ph.D. from Boston University. He has 20 years of college teaching experience including earning tenure and serving as the Chairman of the Computer Science Department at Boston College before founding Deitel & Associates, Inc. with Paul J. Deitel. He is author or co-author of several dozen books and multimedia packages and is currently writing many more. With translations published in Japanese, Russian, Spanish, Elementary Chinese, Advanced Chinese, Korean, French, Polish and Portuguese, Dr. Deitel's texts have earned international recognition. Dr. Deitel has delivered professional seminars internationally to major corporations, government organizations and various branches of the military.

PAUL J. DEITEL, Executive Vice President of Deitel & Associates, Inc., is a graduate of the Massachusetts Institute of Technology's Sloan School of Management where he studies Information Technology. Through Deitel & Associates, Inc. he has delivered Internet and World Wide Web courses and programming language classes for industry clients including Compaq, Sun Microsystems, White Sands Missile Range, Rogue Wave e Software, Computervision, Stratus, Fidelity, Cambridge Technology Partners, Lucent Technologies, Adra Systems, Entergy, CableData Systems, NASA at the Kennedy Space Center, the National Severe Storm Laboratory, IBM and many other organizations. He has lectured on for the Boston Chapter of the Association for Computing Machinery, and has taught satellite-based courses through a cooperative venture of Deitel & Associates, Inc., Prentice Hall and the Technology Education Network. He and his father, Dr. Harvey M. Deitel, are the world's best-selling Computer Science textbook authors.

KATE STEINBUHLER, Editorial Director at Deitel & Associates, Inc. and a graduate of Boston College with majors in English and communications, served as project manager and primary author of Chapters 3, 11, 12, 17 and 20. She co-authored Chapters 1, 4, 12 and 14, and served as project manager and co-author for six business chapters in e-Business and e-Commerce for Managers' sister book, e-Business and e-Commerce How To Program. She would like to acknowledge the other members of the PACK (the PACK consists of Paul Brandano, Abbey Deitel, Christy Connolly and Kate Steinbuhler) for their hard work and devotion to the project, and extend a special thank you to Greg Friedman and Alyssa Clapp for their support. She would like to thank Dale Herbeck, Chair and Associate Professor of Communications at Boston College, who provided insights for Chapter 11.

The Deitels are co-authors of the best-selling introductory college computer-science programming language textbooks, Internet and World Wide Web How to Program and e-Business and e-Commerce How to Program. The Deitels are also co-authors the Internet and World Wide Web Programming Multimedia Cyber Classroom and the e-Business and e-Commerce Programming Multimedia Cyber Classroom. The Deitels are authors of the world's #1 selling college text books in Java, C and C++.

From the Back Cover:

This new book by the world's leading programming language textbook authors guides you through the most exciting business era since the Industrial Revolution.

Dr. Harvey M. Deitel and Paul J. Deitel are the principals of Deitel & Associates, Inc., the internationally recognized corporate training and content-creation organization specializing in e-Business, e -Commerce, Internet, World Wide Web and software technologies. In e-Business & e-Commerce for Managers, the Deitels and their colleague, Kate Steinbuhler, discuss the Internet, the Web, e-Business and e-Commerce topics including:

• e-Business/e-Commerce Models
• "Clicks-and-Mortar" Businesses
• Building e-Businesses
• Turnkey e-Business Solutions
• Online Monetary Transactions
• Hardware, Software, Communications
• Wireless Internet and m-Business
• Internet Security/Digital Signatures
• Public Key Cryptography/SSL/SET™
• e-Marketing/e-Advertising
• Partnering/Affiliate Program Models
• e-Customer Relationship Management
• Legal/Ethical Issues/Internet Taxation
• Copyright/File Sharing
• Privacy/Personalization/Cookies
• Globalization/Localization
• Social and Political Issues/Cybercrime
• Web Access for People with Disabilities
• Online Industries
• Online Banking and Investing
• e-Learning/Web-Based Training
• e-Publishing/Online News Services
• Online Entertainment/Interactive Television
• Online Career Services

e-Business & e-Commerce for Managers includes extensive pedagogic features:

• Terminology, chapter summaries, self-review exercises and answers, exercises
• Internet and World Wide Web resources sections with URLs of important Web sites
• Challenging projects that encourage students to visit and analyze key Web sites

A unique feature of the book is the optional case study on programming an e-business. Designed for non-programmers, this case study leads the reader step-by-step through the implementation of a storefront e-business. It develops a multi-tier, client/server architecture, teaches HTML through the intermediate level and carefully introduces eight other popular technologies for building e-businesses: JavaScript (for making Web pages dynamic), ASP (Active Server Pages; for processing client requests), VBScript (for programming the business logic on the server), ADO (ActiveX Data Objects; for generically accessing a variety of databases), SQL (for making database queries), HTTP (HyperText Transfer Protocol; for transferring information over the Web), XML (eXtensible Markup Language; for describing data) and XSL (eXtensible Stylesheet Language; for formatting XML-encoded data).

e-Business & e-Commerce for Managers is the centerpiece of a complete family of resources for teaching and learning e-Business & e-Commerce, including companion Web sites.

About this edition

• Publisher: Pearson
• Publication date: 2000
• ISBN 10: 0130323640
• ISBN 13: 9780130323644
• Binding: Paperback
• Edition number: 1
• Number of pages: 794