This book is based on a course Bayles teaches at UC-Irvine where she developed the entire e-commerce curriculum for their certificate program. This book will cover all backend logistics topics such as how to make the buy vs build decision as far as backend systems for order processing/fulfillment is concerned.
"synopsis" may belong to another edition of this title.
The first e-commerce book that tells you how to get product orders from the Buy button to the doorstep-quickly, cost effectively, and hassle free!
The first complete e-commerce guide to e-logistics and fulfillment!
Almost 40% of the cost of selling online takes place after the customer presses the Buy button. At that moment-when the visitor becomes a customer-the most crucial part of the relationship begins. Payment processing, order fulfillment, product delivery, and product returns handling are the largest gaps in electronic commerce today. These essential but unglamorous, messy, and often expensive functions are not optional in true e-business. They can make or break your customer relationships, profitability, and future business.
Identifying and managing these functions, termed e-commerce logistics and e-fulfillment, are the subjects of this book.
Inside, find helpful advice on how to:
Useful tools such as planning templates, checklists, and spreadsheets are included throughout the book and at www.bayles.com. Whether you're an electronic commerce or logistics practitioner or provider, this book will be an extremely useful addition to the "How To" books of your library.About the Author:
DEBORAH L. BAYLES has been in the software industry since 1979 in marketing and technical management consulting roles for Fortune 500 companies. She is the Founder and CEO of BridgeCommerce.com, Inc., an online and off-line venture designed to assist companies with the essential backend/logistics of e-commerce. She also founded NETouch Communications, Inc., in 1994, a company that builds commerce-enabled extranets.
Bayles also teaches e-commerce courses at the UC-Irvine and the Singapore Institute of Management. Her first book, Extranets: Building the Business-to-Business Web, was published by Prentice Hall PTR in 1998.
"About this title" may belong to another edition of this title.
Book Description Pearson Education, 2000. Paperback. Book Condition: New. 1st. Bookseller Inventory # DADAX0130303283
Book Description Pearson Education, 2000. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0130303283
Book Description Pearson Education, 2000. Paperback. Book Condition: New. Bookseller Inventory # P110130303283
Book Description Pearson Education. PAPERBACK. Book Condition: New. 0130303283 New Condition. Bookseller Inventory # NEW4.0043248