A Framework for Marketing Management - Softcover

9780130185259: A Framework for Marketing Management
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A Framework for Marketing Management

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Synopsis:
For courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses. A Framework for Marketing Management has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, develop strategies, and deliver and manage successful marketing programs. This streamlined approach offers greater classroom flexibility and allows for the seamless integration of CD-ROM simulations, cases, or internet activities.

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  • PublisherPearson
  • Publication date2000
  • ISBN 10 0130185256
  • ISBN 13 9780130185259
  • BindingPaperback
  • Edition number1
  • Number of pages352
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