Appropriate for courses in Advertising Management.
The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.
"synopsis" may belong to another edition of this title.
Book Description Prentice Hall, 1987. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Bookseller Inventory # 6366876
Book Description PRENTICE-HALL, 1987. Paperback. Book Condition: Used; Good. Ships from the UK within 24 hours. Paperback: 560 pages; Used but in Good Condition for sensible price. With Index. Illustrated. Internally good. 564 pages, bullet points, tables, graphs. Bookseller Inventory # BBI156917
Book Description Prentice-Hall, 1987. Book Condition: Good. 3rd. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP74138175