Advertising Management - Softcover
This work analyzes the necessary decisions and the order in which they must be made for the development of a brand's advertising campaign. The book describes relevant research and current practice for each decision and offers suggestions about ways of making it.
"synopsis" may belong to another edition of this title.
- PublisherPrentice-Hall
- Publication date1987
- ISBN 10 0130160490
- ISBN 13 9780130160492
- BindingPaperback
- Edition number3
- Number of pages560
- Rating
(No Available Copies)
Search Books: Create a WantIf you know the book but cannot find it on AbeBooks, we can automatically search for it on your behalf as new inventory is added. If it is added to AbeBooks by one of our member booksellers, we will notify you!
Create a Want