The Data to Dollars™ Value Chain: A Practical Guide to Business Analytics provides guidance on how to create successful analytics projects, assemble teams, and plan for ongoing initiatives. The book is a thoughtful, skilled, technical and analytical guide on the methods used to truly understand customers, consumer behavior, and market opportunities.
This practical guide contains all components of the process, along with the methods and templates needed to unlock the potential of data. Readers will learn how to "reduce the barrier to benefit" from analytics by enabling their team to get more from their analytics efforts despite budget constraints, how to staff talent and experience, how to use knowledge, and how to recognize data quality, availability, and potential political barriers within an organization.
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This practical guide shows how to unleash your organization's data potential using the latest business analytics methods to better understand consumer behavior and market opportunities.
Fitzgerald Analytics is a next-generation consulting firm that combines strategic perspective with technical and analytic expertise. The firm's clients range from Fortune 500 retailers, banks, and manufacturing companies, to non-profits and social entrepreneurs. Jaime is a frequent speaker on the topic of turning data into results using analytics, data management, technology, and process innovation.
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