A Sense Of Mission (Ashridge Management S.) - Hardcover

9780091746131: A Sense Of Mission (Ashridge Management S.)
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Mission statements have become a high fashion corporate accessory - a verbal logo to match the one on the letterhead. This book claims however that the statement is an irrelevant by-product of a much larger process - that of developing a sense of mission. The authors describe how a sense of mission can be used as a powerful tool to motivate managers and boost company loyalty. Five detailed case studies show how to manage mission and when and how to develop a mission statement.

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  • PublisherRandom House Business
  • Publication date1990
  • ISBN 10 0091746132
  • ISBN 13 9780091746131
  • BindingHardcover
  • Edition number1
  • Number of pages271

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9780273605348: A Sense of Mission (Ashridge Management S.)

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ISBN 10:  0273605348 ISBN 13:  9780273605348
Publisher: Titles Supplied by Woodslane Aus..., 1993
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Book Description Paperback. Condition: Fair. Mission statements have become a high fashion corporate accessory - a verbal logo to match the one on the letterhead. This book claims however that the statement is an irrelevant by-product of a much larger process - that of developing a sense of mission. The authors describe how a sense of mission can be used as a powerful tool to motivate managers and boost company loyalty. Five detailed case studies show how to manage mission and when and how to develop a mission statement. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR012653935

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Book Description Paperback. Condition: Very Good. Mission statements have become a high fashion corporate accessory - a verbal logo to match the one on the letterhead. This book claims however that the statement is an irrelevant by-product of a much larger process - that of developing a sense of mission. The authors describe how a sense of mission can be used as a powerful tool to motivate managers and boost company loyalty. Five detailed case studies show how to manage mission and when and how to develop a mission statement. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002112428

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