Focused on the appreciation of anthropology, the new edition of Cultural Anthropology: Appreciating Cultural Diversity offers an up-to-date holistic introduction to cultural anthropology. Key themes of appreciating the experiences students bring to the classroom, appreciating cultural diversity, and appreciating the field of anthropology are showcased throughout the text. In this edition, Understanding Ourselves chapter openers and Through the Eyes of Others boxes show how anthropology helps us understand ourselves. New Appreciating Diversity boxes focus on the various forms of human biological and cultural diversity. Appreciating Anthropology boxes are also new to the text and focus on the value and usefulness of anthropological research and approaches.
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Conrad Phillip Kottak (A.B. Columbia College 1963; Ph.D. Columbia University, 1966) is a Professor and Chair of the Department of Anthropology at the University of Michigan, where he has taught since 1968. In 1991 he was honored for his teaching by the University and state of Michigan. In 1992 he received an excellence in teaching award from the College of Literature, Sciences, and the Arts of the University of Michigan. And in 1999 the American Anthropological Association (AAA) awarded Professor Kottak the AAA/Mayfield Award for Excellence in the Undergraduate Teaching of Anthropology. Professor Kottak has done ethnographic field work in Brazil (since 1962), Madagascar (since 1966), and the United States. His general interests are in the processes by which local cultures are incorporated--and resist incorporation--into larger systems. This interest links his earlier work on ecology and state formation in Africa and Madagascar to his more recent research on global change, national and international culture, and the mass media. The third edition of Kottak's popular case study Assault on Paradise: Social Change in a Brazilian Village, based on his field work in Arembepe, Bahia, Brazil, was published in 1999 by McGraw-Hill. In a research project during the 1980s, Kottak blended ethnography and survey research in studying "Television's Behavioral Effects in Brazil." That research is the basis of Kottak's book Prime-Time Society: An Anthropological Analysis of Television and Culture (Wadsworth 1990)--a comparative study of the nature and impact of television in Brazil and the United States. Kottak's other books include The Past in the Present: History, Ecology and Cultural Variation in Highland Madagascar (1980), Researching American Culture: A Guide for Student Anthropologists (1982) (both University of Michigan Press) and Madagascar: Society and History (1986) (Carolina Academic Press). The most recent editions (tenth) of his texts Anthropology: The Exploration of Human Diversity and Cultural Anthropology will be published by McGraw-Hill in summer 2003 along with the first edition of Physical Anthropology and Archaeology. He is also the author of Mirror for Humanity: A Concise Introduction to Cultural Anthropology (3rd ed., McGraw-Hill, 2003) and (with Kathryn A. Kozaitis) of On Being Different: Diversity and Multiculturalism in the North American Mainstream (2nd ed., McGraw-Hill, 2003). Conrad Kottak's articles have appeared in academic journals including American Anthropologist, Journal of Anthropological Research, American Ethnologist, Ethnology, Human Organization, and Luso-Brazilian Review. He has also written for more popular journals, including Transaction/SOCIETY, Natural History, Psychology Today, and General Anthropology. In recent research projects, Kottak and his colleagues have investigated the emergence of ecological awareness in Brazil, the social context of deforestation and biodiversity conservation in Madagascar, and popular participation in economic development planning in northeastern Brazil. Since 1999 Professor Kottak has been active in the University of Michigan’s Center for the Ethnography of Everyday Life, supported by the Alfred P. Sloan Foundation. In that capacity, for a research project entitled “Media, Family, and Work in a Middle-Class Midwestern Town,” Kottak has investigated how middle class families draw on various media in planning, managing, and evaluating their choices and solutions with respect to competing demands of work and family.
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