New Products Management (IRWIN MARKETING) - Hardcover

9780078029042: New Products Management (IRWIN MARKETING)
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Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

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  • PublisherMcGraw Hill
  • Publication date2014
  • ISBN 10 007802904X
  • ISBN 13 9780078029042
  • BindingHardcover
  • Number of pages608
  • Rating

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9781259254345: New Products Management (Int'l Ed) (COLLEGE IE OVERRUNS)

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  • 9789814577106: New Products Management (Int'l Ed) (Asia Higher Education Business & Economics Marketing)

    McGraw..., 2014
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