Methods in Behavioral Research (B&B PSYCHOLOGY) - Softcover

Cozby, Paul C.; Bates, Scott

Softcover

ISBN 10: 0077861892 ISBN 13: 9780077861896

Publisher: McGraw Hill, 2014

Synopsis

Methods in Behavioral Research has achieved its market-leading position with its concise and strategic approach to methodological decision making. Combining helpful pedagogy and rich examples, Cozby's eleventh edition again incorporates learning objectives, illustrative graphics, and activities to increase student involvement. Highlights of the new edition include a broader introduction of different research techniques in Chapter 4, extensive revision of the “validity of measurement" section, and updated structural equations models.

Also available with this edition is McGraw-Hill’s Connect, the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective. Connect is sold separately and does not come automatically with the purchase of the textbook.

About this title

Product Description:

METHODS IN BEHAVIORAL RESEARCH

About the Author:

Paul C. Cozby is Professor of Psychology at California State University, Fullerton, and Northcentral University. Dr. Cozby was an undergraduate at the University of California, Riverside, and received his Ph.D. in psychology from the University of Minnesota. He is a fellow of the American Psychological Association, member of the Association for Psychological Science, and has served as officer of the Society for Computers in Psychology. He is Executive Officer of the Western Psychological Association. He is the author of Using Computers in the Behavioral Sciences and co-editor with Daniel Perlman of Social Psychology.

About this edition

• Publisher: McGraw Hill
• Publication date: 2014
• ISBN 10: 0077861892
• ISBN 13: 9780077861896
• Binding: Paperback
• Number of pages: 448