Fundamentals of Financial Accounting with Annual Report + Connect Access Card - Hardcover

9780077398200: Fundamentals of Financial Accounting with Annual Report + Connect Access Card
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Fundamentals of Financial Accounting, presents an engaging, balanced, and appropriately paced analysis of the fundamentals of financial accounting. Its writing style makes it easy to read and understand, while the selection of real focus companies reinforces the relevance of accounting by introducing students to accounting and business activities in the context of their favorite companies. Balance between preparer and user orientations is achieved throughout the book, by studying both the accounting activities that take place inside the company, as well as evaluating their impact on decisions, and users outside the company. Topic coverage is paced appropriately for students new to accounting, and is thoroughly reinforced every step of the way with an ample variety of innovative pedagogical tools. Clearly understandable, relevant, and accessible, FFA is simply the most student-friendly financial book on the market and provides the tools for students to grasp financial accounting from the ground up.

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About the Author:
Fred Phillips is a Master Teacher and professor of introductory accounting at the University of Saskatchewan. He previously taught at the University of Texas at Austin and the University of Manitoba and has an undergraduate accounting degree, a CPA, a CA (Canada), and a Ph.D. from the University of Texas at Austin. Fred was a 2011 3M National Teaching Fellow and has received the L. S. Rosen Outstanding Educator Award, the American Accounting Associations Innovation in Auditing and Assurance Education Award, and the American Accounting Associations Award for Outstanding Research in Accounting Education. He is also a recipient of the Edwards M.P.A.cc Teaching Effectiveness Award and, for the third time, the University of Saskatchewan Student Unions Teaching Excellence Award. He has published research and instructional cases in Issues in Accounting Education and professional judgment studies in Journal of Accounting Research and Organizational Behavior and Human Decision Processes.

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  • PublisherMcGraw-Hill Education
  • Publication date2010
  • ISBN 10 0077398203
  • ISBN 13 9780077398200
  • BindingHardcover
  • Edition number3
  • Number of pages654
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