Business Research Methods - Softcover

Blumberg, Boris; Cooper, Donald; Schindler, Pamela

Softcover

ISBN 10: 0077129970 ISBN 13: 9780077129972

Publisher: McGraw-Hill Education / Europe, Middle East & Africa, 2011

Synopsis

The third edition of Business Research Methods continues to build on its balanced approach to the subject, providing comprehensive coverage of both qualitative and quantitative methods in an engaging, student friendly manner. A specific focus on student research projects and a wealth of examples of theory in practice make this the perfect text for any student undertaking a research project.

About this title

About the Author:

Teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.

About this edition

• Publisher: McGraw-Hill Education / Europe, Middle East & Africa
• Publication date: 2011
• ISBN 10: 0077129970
• ISBN 13: 9780077129972
• Binding: Paperback
• Edition number: 3
• Number of pages: 656