Principles and Practice of Marketing truly sets the benchmark for achievement in introductory marketing courses. David Jobber’s clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course.
This sixth edition is fully updated to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasised throughout. You’ll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples.
"synopsis" may belong to another edition of this title.
David Jobber is a Professor of Marketing. He is an internationally-recognised marketing academic. His research interests include the use of mail surveys in marketing research, selling and sales management. He has written two books and edited a third.
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Book Description McGraw-Hill Education, 2009. Paperback. Book Condition: New. Bookseller Inventory # DADAX0077123301
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Book Description McGraw-Hill Education, 2009. Paperback. Book Condition: New. book. Bookseller Inventory # 0077123301
Book Description McGraw-Hill Education, 2009. Paperback. Book Condition: New. Bookseller Inventory # P110077123301