"Foundations of Marketing" is designed to provide a concise introduction to the fundamental principles and practices of marketing.
"synopsis" may belong to another edition of this title.
David Jobber is Professor of Marketing at the University of Bradford Business School. John Fahy is Professor of Marketing at the University of Limerick.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill Inc.,US, 2002. Paperback. Book Condition: New. book. Bookseller Inventory # 0077098668
Book Description The McGraw-Hill Company. Book Condition: New. pp. 384. Bookseller Inventory # 5778562