Marketing Strategy - Softcover
This text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm’s current status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. Students’ learning is supported throughout the text with strong pedagogical features that illustrate marketing strategy in practice.
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About the Author:
Jim Blythe is a Senior Lecturer in the University of Glamorgan Business School.
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- PublisherMcGraw-Hill Education / Europe, Middle East & Africa
- Publication date2002
- ISBN 10 0077098420
- ISBN 13 9780077098421
- BindingPaperback
- Number of pages320
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Marketing Strategy
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Mcgraw-Hill Education
(2002)
ISBN 10: 0077098420
ISBN 13: 9780077098421
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Softcover
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Marketing Strategy
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Marketing Strategy
Published by
Mcgraw-Hill Education
(2002)
ISBN 10: 0077098420
ISBN 13: 9780077098421
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Softcover
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