This text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm’s current status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. Students’ learning is supported throughout the text with strong pedagogical features that illustrate marketing strategy in practice.
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Jim Blythe is a Senior Lecturer in the University of Glamorgan Business School.
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Book Description McGraw Hill Higher Education, 2002. Paperback. Book Condition: New. book. Bookseller Inventory # 0077098420
Book Description The McGraw-Hill Company. Book Condition: New. pp. 320. Bookseller Inventory # 5778599