Business Environment 4/e - Softcover

Palmer, Adrian; Hartley, Bob

Softcover

ISBN 10: 0077097475 ISBN 13: 9780077097479

Publisher: McGraw-Hill Education / Europe, Middle East & Africa, 2001

Synopsis

Palmer and Hartley’s The Business Environment 4e text is a basic level textbook, ideal for one semester use, that introduces students to business by exploring the dynamics of the business environment. The text clearly demonstrates the effects of these dynamics on business organisations and illustrates to students how decisions are made within organisations to ensure survival in this constantly changing environment.

About this title

From the Publisher:

Business environment model: The text introduces and analyses the business environment model and presents tools and methods of assessment to analyse the model, allowing students to view the business environment both internally and externally to determine business strategies.
Holistic Approach: The 4e has moved away from the marketing emphasis of the 3e towards a more broad outlook of the business environment, helping students to understand how business organisations operate in economic, political, social, technological, and legal environments. `Thinking around the subject' boxes have been developed to encourage students to think about the business environment in a broader context.
The international scene: As a result of the increasing globalisation of business, a chapter has been dedicated to the international business environment, allowing students to relate what they have learnt to a broader international context.
Currency: The 4e has strengthened its currency by reflecting the most up to date changes in the business environment and incorporating them into the text.
Pedagogy: Comprehensive range of learning features and assessment material is integrated throughout the text to support students' study and reinforce topics covered in each chapter. Chapter objectives at the start of the chapter serve as a useful guide for both lecturers and students, highlighting what the author aims to achieve in each chapter. Each chapter concludes with insightful vignettes, review questions, a chapter summary and links to other chapters, which serve as a valuable revision tool and encourage students to cross-reference throughout the book tying the themes of the book together. Additionally, there are extensive suggestions for further reading and websites to allow students the opportunity to explore issues raised in the chapter.
Case studies are integrated throughout the text to encourage students to apply their acquired knowledge to practical situations in the business environment.
Extensive online support: is provided for both lecturers and students, including an instructor's manual, cases, essay questions, Power Points, revision notes.

From the Back Cover:

focuses on the external influences on business organisations and the effect that these have on internal aspects of organisational life. It is written from a business rather than an economics perspective, and provides a relevant and approachable alternative to more traditional economics texts.
This third edition has been fully updated and is supported by a wealth of statistical data, contemporary commentary and mini case studies to reflect recent developments in the business environment. Chapter Three provides a more generic view of the political environment which is useful for cross-national comparisons. Chapter Fifteen looks in more detail at the concept of corporate social responsibility.

· considers both the internal and external business environment ensuring complete coverage of the subject;
· includes a substantial amount of European and international material providing an overall perspective of the area;
· contains chapter objectives, case studies, review questions and assignments, and references for further reading at the end of each chapter. Cases include Levi Strauss, Ford, Swan Hunter, European Union enlargement, the UK brewing industry, and the Braer oil tanker disaster.
This book is essential reading for students taking a first course on the business environment as part of a business or related degree or HND. It also serves the needs of MBA students, is suitable for use on professional courses such as those run by the CIM and IPD and is a useful and informative source for practitioners.
Authors-
Dr Ian Worthington, BA (Hons), PhD, is Principal Lecturer in the Department of Corporate Strategy, Leicester Business School, De Montfort University, where he specialises in business environment. He has published both in Britain and the USA, and is co-author of a recent book on marketing.
Chris Britton BA (Hons), MSc, is Principal Lecturer in the Department of Corporate Strategy, Leicester Business School, De Montfort University. Her teaching and research interests lie in the field of industrial economics and labour markets, where she has contributed to several publications, including co-authorship on a book on executive recruitment for .
The book includes contributions from Diane Belfitt (formerly of Charles Keene College, Leicester), Zena Cumberpatch (Senior Lecturer at Nene College, Northampton) and Dean Patton (Principal Lecturer in the Department of Corporate Strategy, Leicester Business School, De Montfort University).

About this edition

• Publisher: McGraw-Hill Education / Europe, Middle East & Africa
• Publication date: 2001
• ISBN 10: 0077097475
• ISBN 13: 9780077097479
• Binding: Paperback
• Edition number: 4
• Number of pages: 560