Forensic Marketing: The Professional's Guide to Optimizing Results from Marketing Communication (McGraw-Hill Marketing for Professionals.) - Hardcover
To be effective, the marketing function relies on the specialist services of marketing communication facilities: advertising, market research, public relations and telemarketing. This book provides a new discipline, suggesting that one should look at why a certain method is chosen by looking back in more depth to previous efforts so that wiser decisions can be made in the future. The book offers a strategy based on the idea of understanding, with scientific or in-depth objectivity, the effect and worth of any marketing communication on a campaign and using this information in a constructive way.
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- PublisherMcGraw-Hill Publishing Co.
- Publication date1995
- ISBN 10 0077079000
- ISBN 13 9780077079000
- BindingHardcover
- Edition number1
- Number of pages224
- EditorBarrett Gavin
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Forensic Marketing: The Professional's Guide to Optimizing Results from Marketing Communication (Mcgraw-Hill Marketing for Professionals.)
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Book Description Hardcover. Condition: Very Good. Forensic Marketing: The Professional's Guide to Optimizing Results from Marketing Communication (Mcgraw-Hill Marketing for Professionals.) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780077079000
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Forensic Marketing: Optimizing Results from Marketing Communication : The Essential Guide (Mcgraw-Hill Marketing for Professionals.)
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McGraw-Hill
(1995)
ISBN 10: 0077079000
ISBN 13: 9780077079000
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Hardcover
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Book Description Condition: Good. 204 pp., hardcover, ex library, else text clean & binding tight. - If you are reading this, this item is actually (physically) in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties, taxes, or fees required by recipient's country. Seller Inventory # ZB403712
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Forensic Marketing: The Professional's Guide to Optimizing Results from Marketing Communication (Mcgraw-Hill Marketing for Professionals.)
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Book Description Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780077079000
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Forensic Marketing
Published by
McGraw-Hill
(1995)
ISBN 10: 0077079000
ISBN 13: 9780077079000
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Hardcover
First Edition
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Book Description Hardback. Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. 1995 McGraw-Hill first edition hardback; very good condition, appears unread, with very good unclipped dj; UK dealer, immediate dispatch. Seller Inventory # J2726
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Forensic Marketing: Optimizing Results from Marketing Communication: The Essential Guide
Published by
McGraw-Hill Companies
(1995)
ISBN 10: 0077079000
ISBN 13: 9780077079000
Used
Hardcover
Quantity: 1
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Book Description Hard cover. Sewn binding. Paper over boards. 204 p. Marketing for Professionals. Audience: General/trade. No previous owner's name; clean tight pages, no bent corners; EB 17. Seller Inventory # Alibris.0001378
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