This new text introduces students and practitioners to the importance of sport and event marketing by balancing theoretical discussion and current research data with practical application. The authors examine the sport and event industries from a marketer's perspective to maximise marketing opportunities and increase attendance rates and financial returns. Designed for both students and professionals in the field, the text spans the management, planning and promotion of events. An extensive range of international examples, drawn from the sporting world, is combined with an "Issues for the Practitioner" section in each chapter. Online case studies are available to support the text.
"synopsis" may belong to another edition of this title.
Book Description McGraw-Hill Australia, 2001. Paperback. Book Condition: Used; Good. Ships from the UK within 24 hours. Bookseller Inventory # BBI1982131
Book Description McGraw-Hill Companies, Roseville, 2001. Paper Back. Book Condition: Excellent. 222pp. This book has only some light shelf wear to the covers but is otherwise pristine. Size: Size F: 9"-10" Tall (228-254mm). Bookseller Inventory # 85673