Product Design and Development - Hardcover

Ulrich, Karl; Eppinger, Steven

Hardcover

ISBN 10: 0073404772 ISBN 13: 9780073404776

Publisher: McGraw-Hill Education, 2011

Synopsis

Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.

About this title

About the Author:

Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.

Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2011
• ISBN 10: 0073404772
• ISBN 13: 9780073404776
• Binding: Hardcover
• Edition number: 5
• Number of pages: 432