Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value-priced, yet it delivers the basic knowledge needed for an introductory text. The authors provide the student with an exciting, up-to-date text and an extensive supplement package.
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Joseph F. Hair, Jr. , is Professor of Marketing at Kennesaw State University. He previously held the Copeland Endowed Chair of Entrepreneurship and was Director, Entrepreneurship Institute, Louisiana State University.
Robert P. Bush earned a B.A. in Psychology and Economic History from St. Mary's University and an M.A. and Ph.D. in Marketing at Louisiana State University.
David J. Ortinau earned his B.S. in Management from Southern Illinois University, Carbondale, an M.S. in Business Administration, with a specialty in marketing research, from Illinois State University, and his Ph.D. in Marketing from Louisiana State University.
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