Thompson/Strickland is the strategic management market leader by a wide margin. The eleventh, or alternate, edition of the book contains exactly the same text as the 10th edition but includes all new cases. With so many business schools offering a strategic management course every term, the case collection in any one edition "wears out" after a few terms. The strong desire of adopters for fresh cases, together with welcome and much needed growth in the supply of first-rate cases being developed each year makes it necessary for us to institute a short case revision cycle and provide a second collection of cases to choose from. The 10th edition, with all its various components, will be available throughout the life cycle of the 11th edition.
"synopsis" may belong to another edition of this title.
New chapter (7): New Business Models and Strategies for the Internet Economy is unique to Thompson/Strickland. This new chapter demonstrates the authors' commitment to the most up-to-date conceptual coverage. It's included because given today's economy, most strategy discussions will need to include an internet economy discussion to be complete.
New chapter (6): Strategies for Competing in Globalizing Markets increases the global scope of the new edition, a key area of concern to most strategy instructors.
In response to readers' and reviewers' suggestions, the authors have carefully edited the theoretical presentation to make it more concise and added more real-world examples throughout the text.
Thompson/Strickland is a four-color text for the very first time! The chapters are illustrated in full color as a way to improve student understanding of key chapter topics and concepts.
The new case line-up features an exciting collection of dot.com/New Economy companies such as America Online, WingspanBank.com, drkoop.com, EBay, CDNow, Dell, and Competition in the Electronic Brokerage industry. Of the 27 cases, 26 are brand new.
Instructor Presentation Manager CD-ROM is new to this edition of Thompson/Strickland! The Presentation Manager allows instructors to create dynamic classroom presentations using PowerPoint, videos, and all the print supplements.
In addition to the new Global Strategy chapter, Global competition and global strategy issues are integrated with the relevant discussions into each chapter. In addition, more illustration capsules have been added to highlight the strategies of non-U.S. companies.
Margin notes highlighting basic concepts, strategic management principles, and kernels of wisdom help students by reinforcing key points in the text.
Concise, yet thorough coverage of all of the strategic management topics (under 400 text pages).
Following Chapter 13 and prior to Case 1, we have once again included "A Guide to Case Analysis" that gives students positive direction in what case method pedagogy is all about and offers suggestions for approaching case analysis.
A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill Companies, 1999. Hardcover. Book Condition: New. 11th. FAST SHIPPING & FREE TRACKING! 100% Money Back Guaranteed. The pages of this book are clean and unmarked. There is very little shelf wear. The spine remains free of creasing. Bookseller Inventory # 144311
Book Description McGraw-Hill Companies, 1999. Hardcover. Book Condition: New. 11th. Bookseller Inventory # DADAX0073037141
Book Description McGraw-Hill Companies, 1999. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0073037141
Book Description McGraw-Hill Companies, 1999. Hardcover. Book Condition: New. Bookseller Inventory # P110073037141