This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.
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Book Description McGraw-Hill/Irwin, 2001. Hardcover. Book Condition: New. Bookseller Inventory # P110072895128
Book Description McGraw-Hill/Irwin, 2001. Hardcover. Book Condition: New. 2. Bookseller Inventory # DADAX0072895128