The articles selected for this Annual Editions reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.This title is supported by our student web site, Dushkin Online, www.dushkin.com/online.
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Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800728382131.0
Book Description McGraw-Hill/Dushkin, 2002. Paperback. Book Condition: New. book. Bookseller Inventory # 0072838213
Book Description McGraw-Hill/Dushkin, 2002. Paperback. Book Condition: New. 25. Bookseller Inventory # DADAX0072838213
Book Description Dushkin Publishing Group, Dubuque, IA, 2003. Softcover. Book Condition: New. Book is New Quantity Available: 1. ISBN: 0072838213. ISBN/EAN: 9780072838213. Inventory No: ABE392603426. Bookseller Inventory # ABE392603426