Annual Edition: Marketing: Marketing 03/04 (Annual Editions: Marketing) - Softcover

9780072838213: Annual Edition: Marketing: Marketing 03/04 (Annual Editions: Marketing)
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The articles selected for this Annual Editions reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.This title is supported by our student web site, Dushkin Online, www.dushkin.com/online.

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Synopsis:
The articles selected for this reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.

"About this title" may belong to another edition of this title.

  • PublisherMcGraw-Hill Inc.,US
  • Publication date2003
  • ISBN 10 0072838213
  • ISBN 13 9780072838213
  • BindingPaperback
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Richardson, John E.
ISBN 10: 0072838213 ISBN 13: 9780072838213
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Book Description Softcover. Condition: New. Book is New Quantity Available: 1. ISBN: 0072838213. ISBN/EAN: 9780072838213. Pictures of this item not already displayed here available upon request. Inventory No: ABE392603426. Seller Inventory # ABE392603426

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