International Business: The Challenge of Global Competition - Hardcover

Hardcover

ISBN 10: 0072537973 ISBN 13: 9780072537970

Publisher: Irwin/McGraw-Hill, 1750

Synopsis

International Business: The Challenge of Global Competition, 8e, continues to be the textbook of choice for instructors who want comprehensive coverage. It is the textbook of choice for adopters who like to cover a broad range of topics and to show students the steps a business must take to go global. International Business, 8e, describes international business concepts in a pedagogically rich and straightforward style. In response to reviewer feedback, a new, clearer design and expanded web site can be found with the 8th edition..

About this title

About the Author:

Mike is the professor of Strategy and International Business, and Global Strategy and Law

About this edition

• Publisher: Irwin/McGraw-Hill
• Publication date: 1750
• ISBN 10: 0072537973
• ISBN 13: 9780072537970
• Binding: Hardcover