Mason Instructor's Package Marketing Game

ISBN 13: 9780072514575

Instructor's Package Marketing Game

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9780072514575: Instructor's Package Marketing Game

Lecturer's version of The Marketing Game 3/e by Mason and Perreault.

The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also 'set up' or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The Marketing Game is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.

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Published by McGraw-Hill Europe (2001)
ISBN 10: 0072514574 ISBN 13: 9780072514575
New Paperback Quantity Available: 1
Irish Booksellers
(Rumford, ME, U.S.A.)

Book Description McGraw-Hill Europe, 2001. Paperback. Book Condition: New. book. Bookseller Inventory # 0072514574

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