Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
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Book Description McGraw-Hill, 2002. Paperback. Book Condition: New. book. Bookseller Inventory # 0072429461
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800724294661.0