Building an e-Business: From the Ground Up - Softcover

Reding, Elizabeth Eisner

Softcover

ISBN 10: 0072426365 ISBN 13: 9780072426366

Publisher: McGraw-Hill Publishing Co., 2000

Synopsis

"Building an E-Business: From the Ground Up" is an "e-commerce" book that moves beyond a survey atmosphere to provide hands on experience. It is designed specifically for those who want to develop web skills and business plans for use in starting an e-Business. This book integrates and fills the gap between "How to Design Web Pages" and Business and Marketing courses. It is not a "How-to" book dealing with the conversion of existing businesses to the electronic arena; it focuses on entrepreneurs who want to begin an eBusiness but lack basic knowledge of the Internet and in developing business and marketing plans. Building an e-Business is different because it is aimed at those interested in starting an e-Business, makes use of the Web, and assumes little or no Internet Knowledge.

About this title

From the Publisher:

Basic to advanced Units on Internet
Marketing and Business Plans covered in separate units.
Integrated case follows a single company through phases of building an e-Business: Introduction to Internet capabilities, Idea Inception, Business Plan Development, Marketing Plan Development, Web Page Creation, and Running an e-Business
Conceptual and Hands-On Lessons: Integrated throughout the text as appropriate.

About this edition

• Publisher: McGraw-Hill Publishing Co.
• Publication date: 2000
• ISBN 10: 0072426365
• ISBN 13: 9780072426366
• Binding: Paperback
• Number of pages: 192