Mass Communication: Living in a Media World - Softcover

Ralph E. Hanson

Softcover

ISBN 10: 0072341777 ISBN 13: 9780072341775

Publisher: McGraw-Hill Companies The, 2004

Synopsis

Using an engaging narrative style, this new introductory text reveals the forces that drive the industry while at the same time motivating students to exercise critical skills as consumers of media. Students are encouraged to think about the media industry from the inside out and in so doing explore the many dimensions of mass communication that operate in our society.

About this title

About the Author:

Ralph E. Hanson, Ph.D., is an assistant professor in the P.I. Reed School of Journalism who specializes in news/editorial and the sociology of mass communication. He is a former newspaper reporter with his bachelor's and master's from Iowa State University, where he majored in anthropology and journalism. He earned his doctorate in sociology from Arizona State University. Before coming to West Virginia University, Hanson was an assistant professor of journalism at Northern Arizona University.

About this edition

• Publisher: McGraw-Hill Companies The
• Publication date: 2004
• ISBN 10: 0072341777
• ISBN 13: 9780072341775
• Binding: Paperback