Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More - Softcover

Kerpen, Dave

Softcover

ISBN 10: 0071836322 ISBN 13: 9780071836326

Publisher: McGraw-Hill Education, 2015

Synopsis

The NEW YORK TIMES and USA TODAYbestseller―updated with today’s hottest sites!

A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before.Packed with brand-new case studies from today’s emerging social sites, this updated edition of LikeableSocial Media helps you harness the power of word-of-mouth marketing to transform your business. Listento your customers and prospects. Deliver value, excitement, and surprise. And most important, learn howto truly engage your customers and help them spread the word.

About this title

From the Back Cover:

"Dave Kerpen's insights and clear how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant."
--JIM McANN, founder of 1-800-FLOWERS.COM and Celebrations.com

"Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world."
--SETH GODIN, author of Poke the Box

"Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications."
--SCOTT MONTY, Global Digital Communications, Ford Motor Company

"Dave gives you what you need: practical, specifi c how-to advice to get people talking about you."
--ANDY SERNOVITZ, author of Word of Mouth Marketing: How Smart Companies Get People Talking

About the Author:

DAVE KERPEN is CEO of Likeable Local, a social media software company that's helped thousands of small businesses, and chairman of Likeable Media, a content-as-a-service firm that works with big brands. MALLORIE ROSENBLUTH is a social media loving, high heel wearing, pink hair rocking, brand obsessed marketer. Her social media work has earned her numerous industry awards, accolades, and speaking engagements. CARRIE KERPEN is a self-described (Non)trepreneur, author, keynote speaker, and social media expert. She is the CEO and co-founder of social media agency Likeable Media, an award-winning, global agency that works with Fortune 500 clients. MEG RIEDINGER is the Chief of Staff at Likeable Local and Co-Host and Producer of the award winning social media podcast, Likeable Radio Show.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2015
• ISBN 10: 0071836322
• ISBN 13: 9780071836326
• Binding: Paperback
• Edition number: 2
• Number of pages: 304