The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales (BUSINESS BOOKS) - Softcover

Marsden, Paul

Softcover

ISBN 10: 0071802029 ISBN 13: 9780071802024

Publisher: McGraw-Hill Education, 2012

Synopsis

THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY.

"The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency

Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.

Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20secrets for turning "Likes" into "Buys".

• The power of social utility
• The appeal of social gifting
• The importance of social curation
• The role of social status
• The value of social intelligence

About this title

About the Author:

Paul Marsden, PhD, is a consumer psychologist with the advertising group WPP and specializes in digital technology, brand communication, and shopper marketing.

Paul Chaney provides Internet marketing, social media, and social commerce consulting to small- and medium-sized businesses, agencies, and nonprofit organizations.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2012
• ISBN 10: 0071802029
• ISBN 13: 9780071802024
• Binding: Paperback
• Number of pages: 208