Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales - Softcover
If you want to earn your customer’s interest,trust, and business, Richardson explains the needto STOP telling the customer about your productor service and START a true customer dialogue.This newly revised and updated edition sharescritical skills every salesperson needs to buildcustomer relationships and close more sales.
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About the Author:
Linda Richardson is presidetn of The Richardson Company, sales and leadership consultants to business. She teaches at the University of Pennsylvania's Wharton School and is the author of Selling By Phone, Stop Telling, Start Selling; and Winning Group Sales Presentations.
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- PublisherMcGraw-Hill Education
- Publication date2012
- ISBN 10 0071603824
- ISBN 13 9780071603829
- BindingPaperback
- Edition number3
- Number of pages256
- Rating
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