Marketing Power Plays - Softcover

Businessweek; Tow Lowry; Mark Hyman; Ronald Grover; Roger Crockett; Michael Arndt; Mara Der Hovanesian; Cliff Edwards; Stanley Reed; Wendy Zellner

Softcover

ISBN 10: 0071475583 ISBN 13: 9780071475587

Publisher: McGraw-Hill Education, 2007

Synopsis

Learn the Plays

Make Your Move

• Build an IKEA-style global brand the way Ingvar Kamprad does
• Use Hans Straberg's tactics at Electrolux to sweep in profits
• Bank on thinking locally like Citigroup's Steven Freiberg
• Keep your company tuned in the way Judy McGrath does at MTV

And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.

BusinessWeek Power Plays

Leadership Power Plays

Strategy Power Plays

Game On.

Visit businessweek.com/powerplays

About this title

Synopsis:

This is the last word in success from the first name in business. The new "Power Plays" series from "BusinessWeek" analyzes the hard-hitting, highly focused insights from the biggest power players in business, such as Warren Buffett and Steve Jobs, on a range of topics essential for success in today's competitive market. Each book includes real case studies, proven strategies, and the keen industry insight that has made "BusinessWeek" the world's number-one authority.Each specialized playbook showcases the top industry leaders and headline-making success stories that everyone wants to know about - and learn from. It features the wisdom of top business power players, including Jack Welch, Steve Jobs, Ken Chenault, and Bill Weldon. It is packed with best-practice sidebars, call-outs, how-to strategies, to-do lists, and insider advice in a breezy, no-nonsense style. It arms managers and executives with tools they can put to work immediately. Each book will include interactive features and downloads on BusinessWeek.com.

This power-packed guide delivers proven career-making secrets and game-plan strategies from business legends like Phil Knight at Nike and Anders Dahlvig at IKEA, and rising stars like Jim McDowell at Mini USA.

About the Author:

BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage, inside information, and annual rankings of businesses. Established in 1929, the magazine set a new industry standard and ultimately expanded its enormous popularity through the website, BusinessWeek.com.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2007
• ISBN 10: 0071475583
• ISBN 13: 9780071475587
• Binding: Paperback
• Number of pages: 192