This work includes tips for saying the right things when the cameras are rolling and the reporters are taking notes. In today's media-saturated business arena, "good press" is vital for everything from proactive public relations to post-disaster damage control. One wrong move, or slip of the tongue, can be fatal. "How to Make the Most Out of Every Media Appearance" shows anyone how to face the public through the media, and represent his or her business or industry with poise, confidence, and the ability to deliver a positive message without being sidetracked or distracted. Written by George Merlis, an Emmy-award-winning network television producer and top media trainer, this situation-specific book is filled with fascinating examples of how to say the right-and wrong-thing. It outlines a step-by-step program for: defining a message and making it media-friendly; understanding what a media outlet is really looking for; concisely and accurately delivering a message-and no more.
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George Merlis an Emmy awardwinner, is the former executive producer of "Good Morning America", "CBS Morning News," and other network programs. He has been involved with more than 10,000 interviews and on-camera demonstrations.
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Book Description McGraw-Hill. PAPERBACK. Book Condition: New. 0071416714 May have light shelf wear, unread, new. Please view our store policies for all shipping and condition grades, thank you. Bookseller Inventory # SKU065097
Book Description McGraw-Hill, 2003. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0071416714
Book Description McGraw-Hill, 2003. Paperback. Book Condition: New. book. Bookseller Inventory # 0071416714
Book Description McGraw-Hill, 2003. Paperback. Book Condition: New. Bookseller Inventory # P110071416714
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800714167191.0