Marketing Warfare - Softcover
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."--Newsweek "Revolutionary! Surprising!"--Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."--USA Today
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From the Back Cover:
About the Author:
You've got your hands on one of the greatest marketing manuals ever writtenthe classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitorsand be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tacticsdefensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules!
Praise For Marketing Warfare:
"By far the most valuable and exiting business book to come along in years."Glamour
"Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."New York
"Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read."USA Today
Al Ries and Jack Trout are the authors of the seminal marketing classic "Positioning." They are also the authors of the best-selling marketing books "Bottom-Up Marketing" and" The 22 Immutable Laws of Marketing." Trout is the coauthor of "The New Positioning."
"About this title" may belong to another edition of this title.
- PublisherMcGraw Hill Higher Education
- Publication date1997
- ISBN 10 0071371125
- ISBN 13 9780071371124
- BindingPaperback
- Number of pages216
- Rating
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