'A superb book with real substance and passion that could and should change your organization. A plethora of original concepts and tools illustrated in marvelous case studies provide new insight into brands and their management' - David A. Aaker., E.T. Grether Professor of Marketing Strategy at The University of California at Berkeley and author of "Building Strong Brands". '"The BrandMindset" is all about building Genuine Brands; they lead with the heart, nurture with the soul and build one customer at a time' - Howard Schultz, Chariman and CEP, Starbucks Coffee Company and best-selling author of "Pour Your Heart Into It".'"The BrandMindset" clearly articulates 'how to think like a brand' which is necessary to understand before an organization can act like a brand' - Dave Whitwam, Chairman and CEO of Whirlpool Corporation. 'After reading "The BrandMindset" you should not only consider changing the way you do business, but you'll have a real good idea about how to go about it - and doing so truly builds Brand Equity' - Robert shulman, CEO of Copernicus and author of "Marketing Myths That Are Killing Business". 'Today is not enough to provide a service or a product. Success comes when the product and service are created and delivered through a BrandMindset' - Christopher W. Hart, Ph.D., President of the Spire Group and author of "Extraordinary Guarantees".
"synopsis" may belong to another edition of this title.
Duane E. Knapp (Seattle, WA) is the president of Brand Strategy, a consulting firm whose clients include AT&T, AAA, and Loews Hotels.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill Education. Hardcover. Book Condition: New. 007134795X. Bookseller Inventory # GHT6056EMRAAR061214H1432
Book Description McGraw-Hill Education. Hardcover. Book Condition: New. 007134795X. Bookseller Inventory # A13-N00022
Book Description McGraw-Hill, 1999. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX007134795X
Book Description McGraw-Hill, 1999. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: How Starbucks became Starbucks and other secrets of branding success. Aimed at managers, nt just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a management perspective, why "a company's brand is the most valuable asset it can have." heshows how the very best practitioners - contemporary household names like Starbucks, Citicorp, Whirlpool, Lexus, Hallmark, and others - shrewdly develop and maintain their brands even in the face of ferocious competition.Readers can assess and improve their own efforts by adopting Knapp's five proven components of the Brand Mindset that is for brand success: Make a promise to the consumer; make all decisions with the brand in mind; make sure the entire company supports the brand's message; make the brand bigger than the business, and build one specific image for the brand and stick with it always. Bookseller Inventory # ABE_book_new_007134795X
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Book Description McGraw-Hill, 1999. Hardcover. Book Condition: New. book. Bookseller Inventory # 007134795X
Book Description McGraw-Hill, 1999. Hardcover. Book Condition: New. HARDCOVER, BRAND NEW COPY, Perfect Shape, No Remainder Mark, 339-1108Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Bookseller Inventory # 0811160186
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