Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by unique, free online video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field.
Critical changes in society and technology lend importance to the increasing emphasis in the management function of public relations. While traditional media is still the foundation of public communication, the new social media now provides a much more personal and interactive form of public relations. This book thus provides the user with the ability to create effective messages using both the new social media as well as traditional media.
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Book Description Condition: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-K-012-02351
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Book Description Condition: Molto buono (Very Good). Baskin, Otis; Lattimore, Dan; Toth, Elizabeth and Heiman, Suzette Public Relations: The Profession and the Practice. , Jul 01, 2011 , Quarta Edizione McGraw Hill in copertina flessibile e in lingua inglese. Piccole lesioni copertina su dorso superiore e inferiore. Timbro di proprietą in prima pagina. Volume lievemente curvato causa trasloco. Interni in ottime condizioni. Disponibilitą immediata e spedizione con corriere tracciata. Seller Inventory # 0000000002329