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Singapore Airlines (SIA) is widely acknowledged as one of the world's leading airlines, if not the best airline, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades in an industry where it is notoriously difficult to succeed consistently?
This updated second edition of Flying High in a Competitive Industry begins with an analysis of the airline industry and its key trends, moving on to a broad outline of SIA's strategic drivers of success. Empirical research was conducted at SIA to gain a deeper understanding of its strategy, core competencies and internal organisation, innovation processes and human resource practices, in order to instill strategy lessons that can inform the strategies of any organisation competing in intensely competitive industries.
This book ends with some strategic lessons that apply to any organisation that aims to achieve sustainable success in hypercompetitive markets.
"synopsis" may belong to another edition of this title.
Loizos Heracleous is an associate professorof the Said Business School at Oxford University.
Jochen Wirtz is an associate professor ofmarketing at the National University of Singapore and anassociate fellow of the Said Business School at OxfordUniversity. He founded the UCLA-NUS executive MBAprogram.
Nitin Pangarkar is an associate professor ofmarketing at the National University of Singapore.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill Education (Asia), 2008. Hardcover. Book Condition: New. Second. Bookseller Inventory # DADAX0071281967
Book Description McGraw-Hill Singapore - Professional, 2008. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Soar to the top of your industry with SIA's unbeatable strategies! Singapore Airlines (SIA) is considered by most experts the best-run airline in the world. Year after year, the company manages to sustain its innovative initiatives and cutting-edge strategies in the face of increasing cost pressures, industry crises, and the constant push towards commoditization. How has SIA outperformed the competition for decades, in a notoriously difficult industry? More importantly, how can you put your own company on the same trajectory? Flying High in a Competitive Industry provides the tools you need to design a strategy that will launch your organization to the forefront of its industry by revealing the secret to SIA's remarkable success. The company has developed a careful balance of Cost-effective excellence in service Keen insight into economic trends Unrivaled ability to recognize corporate misalignment Extraordinary human resource practices Flying High in a Competitive Industry gives you the inside secrets for how to outperform the competition at every turn and find vast profits on a consistent basiseven in industries where no one is making money. Bookseller Inventory # ABE_book_new_0071281967
Book Description McGraw-Hill Singapore - Professional. Hardcover. Book Condition: New. 0071281967 New Condition. Bookseller Inventory # NEW4.0026140
Book Description McGraw-Hill Singapore - Profes, 2008. Hardcover. Book Condition: New. Bookseller Inventory # P110071281967