Corporate Communication - Softcover

Argenti, Paul A

Softcover

ISBN 10: 0071276157 ISBN 13: 9780071276153

Publisher: McGraw-Hill Education / Asia, 2009

Synopsis

"Corporate Communication" by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

About this title

From the Publisher:

New chapter (9) on Managing Government Affairs.
Extensively rewritten and committed to be a textbook, not a trade book.
Increased emphasis on communication strategy in a practically new chapter 2.
4 new cases (Dow Corning on breast implants, United Technology, Bank of Boston, and a fictional case in strategy called Fletcher Electronics).
Business cases: Each chapter's text material is immediately followed by one illustrative case. The case includes exposition, examples, and analysis by the author.
A Note on the Case Method: At the beginning the book, the author outlines how to use the cases while reading the book and the main benefits of the case study method in corporate communications.

About the Author:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

About this edition

• Publisher: McGraw-Hill Education / Asia
• Publication date: 2009
• ISBN 10: 0071276157
• ISBN 13: 9780071276153
• Binding: Paperback
• Edition number: 5
• Number of pages: 288