Advertising Communications and Promotion Management - Softcover
Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.
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- PublisherMcGraw-Hill Education
- Publication date1997
- ISBN 10 0071155147
- ISBN 13 9780071155144
- BindingPaperback
- Edition number2
- Number of pages640
- Rating
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Advertising Communications and Promotion Management
Published by
McGraw-Hill
(1997)
ISBN 10: 0071155147
ISBN 13: 9780071155144
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Softcover
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780071155144. Seller Inventory # 8730936
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Advertising Communications and Promotion Management
Published by
McGraw-Hill
(1997)
ISBN 10: 0071155147
ISBN 13: 9780071155144
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Softcover
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780071155144. Seller Inventory # 8730937
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Advertising Communications and Promotion Management
Published by
McGraw-Hill
(1997)
ISBN 10: 0071155147
ISBN 13: 9780071155144
Used
Softcover
Quantity: 1
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Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780071155144. Seller Inventory # 8730935
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Advertising Communications and Promotion Management
Published by
McGraw-Hill
(1998)
ISBN 10: 0071155147
ISBN 13: 9780071155144
Used
Softcover
Quantity: 1
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780071155144. Seller Inventory # 8730938
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Advertising Communications and Promotion Management
Published by
Mcgraw-Hill Education
(1998)
ISBN 10: 0071155147
ISBN 13: 9780071155144
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780071155144. Seller Inventory # 9301386
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£ 2.50
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Advertising Communications and Promotion Management
Published by
McGraw-Hill Education
(1997)
ISBN 10: 0071155147
ISBN 13: 9780071155144
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Softcover
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Book Description Condition: Good. 2nd Revised edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP76435590
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Advertising Communications and Promotion Management
Published by
Irwin McGraw-Hill, USA
(1998)
ISBN 10: 0071155147
ISBN 13: 9780071155144
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Book Description Soft cover. Condition: Good - sl Wear. Second Edition. This is a heavy book and may incur extra postal charges. Seller Inventory # 063456
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