Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective - Softcover
This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and Internet - into the 21st century. It covers use of the Internet, global examples, marketing principles and real-world marketing communications campaigns.
"synopsis" may belong to another edition of this title.
- PublisherMcGraw-Hill Education (ISE Editions)
- Publication date1997
- ISBN 10 0071152075
- ISBN 13 9780071152075
- BindingPaperback
- Edition number4
- Number of pages800
- Rating
Top Search Results from the AbeBooks Marketplace
Stock Image
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective
Published by
McGraw-Hill Education (ISE Editi
(1997)
ISBN 10: 0071152075
ISBN 13: 9780071152075
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT23-305783
Buy New
£ 42.97
Convert currency
Stock Image
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective
Published by
McGraw-Hill Education (ISE Editi
(1997)
ISBN 10: 0071152075
ISBN 13: 9780071152075
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability. Seller Inventory # ABTR-275430
Buy New
£ 42.97
Convert currency
Stock Image
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective
Published by
McGraw-Hill Education (ISE Editi
(1997)
ISBN 10: 0071152075
ISBN 13: 9780071152075
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. Seller Inventory # ABRR-275430
Buy New
£ 44.45
Convert currency