This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and Internet - into the 21st century. It covers use of the Internet, global examples, marketing principles and real-world marketing communications campaigns.
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Book Description The McGraw-Hill Company. Book Condition: New. pp. 800. Bookseller Inventory # 4689635
Book Description McGraw-Hill Education (ISE Editions), 1997. Paperback. Book Condition: New. book. Bookseller Inventory # 0071152075