Advertising Communications and Promotion Management - Softcover
This edition places emphasis on the integrated market communications revolution and reflects the integration of mainstream advertising with corporate communictions, direct-response advertising, and promotions. The text has a strong managerial and applied emphasis, and covers all the core topics in advertising and advertising communications.
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- PublisherMcGraw-Hill Education (ISE Editions)
- Publication date1996
- ISBN 10 0071146679
- ISBN 13 9780071146678
- BindingPaperback
- Edition number2
- Number of pages672
- Rating
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Advertising Communications and Promotion Management
Published by
McGraw-Hill Education (ISE Editions)
(1996)
ISBN 10: 0071146679
ISBN 13: 9780071146678
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Paperback
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Book Description Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR004408273
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Advertising Communications and Promotion Management
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Book Description Paperback. Condition: Very Good. Advertising Communications and Promotion Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780071146678
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Advertising Communications and Promotion Management
Published by
McGraw-Hill Education (ISE Editions)
(1996)
ISBN 10: 0071146679
ISBN 13: 9780071146678
Used
Softcover
Quantity: 1
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Book Description Condition: Very Good. 1631788337. 1/1/0001 12:00:00 AM. Seller Inventory # U9780071146678
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Advertising Communications and Promotion Management
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780071146678
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Advertising Communications and Promotion Management
Published by
McGraw-Hill Education (ISE Editions)
(1996)
ISBN 10: 0071146679
ISBN 13: 9780071146678
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. Seller Inventory # 0071146679-2-3
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