Advertising Excellence - Softcover
This text provides coverage of theory and real-world applications in advertising, addressing core topics and new areas such as intercultural advertising. The advertising examples in the book come from all over the world. The book integrates the key issues that tomorrow's advertising professionals will face, including integrated marketing communications (IMC), advertising technologies (such as digital visual editing systems), and emerging media (such as a direct-response television and computer-interactive networks). Throughout, there is a focus on decision-making and application of concepts - the text constantly stresses the practical implications of theories and requires students to make the same kinds of decisions they would make on the job.
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- PublisherMcGraw-Hill Education (ISE Editions)
- Publication date1994
- ISBN 10 0071138528
- ISBN 13 9780071138529
- BindingPaperback
- Number of pages704
- Rating
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Advertising Excellence
Published by
McGraw-Hill Education (ISE Editions)
(1994)
ISBN 10: 0071138528
ISBN 13: 9780071138529
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003225510
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Book Description Paperback. Condition: Very Good. Advertising Excellence This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780071138529
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Advertising Excellence
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780071138529
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