Advertising Excellence: Overhead Transparencies - Hardcover
This text blends the creativity of advertising with solid coverage of theory and real-world applications, covering topics such as : the foundations of advertising; audience analysis and buyer behaviour; art direction; print media; and intercultural advertising.
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- PublisherMcGraw Hill Higher Education
- Publication date1995
- ISBN 10 0070745935
- ISBN 13 9780070745933
- BindingHardcover
- Rating
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