MARKETING CONCEPTS & CASES - Softcover
Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. This edition features a completely new design, a new Student CD-ROM, a revised supplements package and an interactive web page. Contents same as US/UK editions.
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- PublisherMcGraw-Hill
- Publication date2004
- ISBN 10 0070600902
- ISBN 13 9780070600904
- BindingPaperback
- Number of pages736
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