RELATIONSHIP MARKETING - Softcover
About the Author:
S Shajahan, Ph D, is Senior Grade Professor, ICFAI Business School, Chennai. Also a consultant and a prolific writer, Dr Shajahan has contributed more than 30 articles in different journals of national and international repute. He has authored 8 textbooks in management. American Biographical Institute, South Carolina, USA has listed Dr Shajahan as one of the most successful academicians, in their millennium edition directory of distinguished leadership in 2000. He is also a founder coordinator of CRM Today Inc. USA, the Indian chapter which links CRM technologies from USA to the Indian companies. He is also associated with TransWorld University, USA & European Case Clearing House for various professional assignments.
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- PublisherMcGraw-Hill Education / India
- Publication date2004
- ISBN 10 0070583374
- ISBN 13 9780070583375
- BindingPaperback
- Number of pages328
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Relationship Marketing: Text and Cases
Published by
McGraw-Hill
(2006)
ISBN 10: 0070583374
ISBN 13: 9780070583375
Used
Softcover
Quantity: 1
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Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:0070583374. Seller Inventory # 9904925
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