This well-respected text features extensive coverage of domestic and international media management issues, as well as profiles of multinational media corporations and their operations in the U.S. and abroad. New to the second edition are in-depth discussions of the new technologies that are continually shaping the coming information super highway and expanded coverage of ethical issues related to media management. Also, four new chapters covering the core departments of media businesses - programming, sales, promotion, audience research - have been added to this edition. Case study material has been expanded and moved to an all new Instructor's Case Manual which also includes activities, exercises and test questions.
"synopsis" may belong to another edition of this title.
Provides an approach incorporating both business and technical aspects of a telecommunications operation. The text features extensive coverage of American and international media management issues, as well as profiles of multinational media corporations and their operations in the USA and abroad.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill Humanities/Social Sciences/Languages, 1994. Hardcover. Book Condition: New. book. Bookseller Inventory # 0070566984
Book Description McGraw-Hill College, Boston, MA., 1995. Hardcover. Book Condition: New. 2nd Edition. The book is new, the cover is in Excellent condition with the exception of a tiny scuff to the lower front corner, Quantity Available: 1. ISBN: 0070566984. ISBN/EAN: 9780070566989. Inventory No: 1560752708. Bookseller Inventory # 1560752708