Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage - Hardcover
The bestselling author of "Spin Selling" explains, demystifies and makes sense of the revolution that is taking place in supplier-customer relationships today; and redefines how to form locked-in, highly profitable relationships with customers.
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From the Author:
Neil Rackham's Comments
In this book we'll be looking at how companies are inventing new ways of doing business together that are bringing unprecedented gains in profit and competitiveness. For many companies, the bottom-line results from these new relationships - even at this early stage - have already outweighed years of savings from internal cost-cutting efforts such as downsizing or restructuring.
About the Author:
In this book we'll be looking at how companies are inventing new ways of doing business together that are bringing unprecedented gains in profit and competitiveness. For many companies, the bottom-line results from these new relationships - even at this early stage - have already outweighed years of savings from internal cost-cutting efforts such as downsizing or restructuring.
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education
- Publication date1995
- ISBN 10 0070517827
- ISBN 13 9780070517820
- BindingHardcover
- Number of pages237
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Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage
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