Direct Marketing: Strategy, Planning, Execution - Hardcover

9780070460195: Direct Marketing: Strategy, Planning, Execution
View all copies of this ISBN edition:
 
 
This guide to the art and science of direct marketing now includes information on Internet Marketing, increased coverage of Telemarketing, Database Marketing, Infomercials and Alternative Media.

"synopsis" may belong to another edition of this title.

From the Back Cover:
'Practical know-how...' 'Somehow Ed Nash has managed to stay in the forefront of Direct Marketing developments. Given the magnitude of recent changes, that's not easy! This worthwhile book is up-to-date and readable as well. It remains an excellent source of practical know-how.' - H. Robert Wientzen, President, Direct Marketing Association.'Incredible value...' "A broad-ranging book of incredible value...Ed Nash knows his stuff! He has proven himself the undisputed king of direct marketing. This is the most comprehensive work in direct marketing area of which I am aware.' - G.G. Carey, VP Advertising and Marketing Services, Procter and Gamble.'Indispensable...' "Along with the emergence of Direct Marketing as a major force in our economy has come an army of specialists. But the great generalists who were present at the creation of modern direct marketing, those who lived through it all, understood it all, and played many roles in its development, are few and far between. Ed Nash is one of that rare breed, and the only one to have written so completely and brilliantly about every aspect of this important marketing discipline.' - Thomas L. Collins, coauthor of MaxiMarketing, cofounder of Rapp & Collins agency.'Stop to read it...' 'We're all running pretty fast, but we should stop to read this book. I share Ed Nash's passion for the business. After being in general advertising for more than 20 years, Ed Nash and his book influenced my decision to leave general for DM. Every client and agency person today needs to know this side of the industry.' - Mike Becker. Chief Creative Officer, Wunderman Cato Johnson.'Points the way...' "The Mary Kay 'direct support' program integrates personal selling with direct marketing and now has more than 20 million names in its database. Ed Nash was there to help start this innovative program. His updated Direct Marketing points the way to the programs of the future.' - Richard C. Bartlett, Vice Chairman, Mary Kay, author of The Direct Option. 'Easy to understand...' 'Once again Ed Nash takes all the complex elements of direct marketing and brings them together in one easy-to-understand book. It's all here - the lessons of the past and the newest breakthroughs, the creative arts and the analytical sciences, the fundamental of mail order and the subleties of database systems. It's the book I give to staff members who want to move up or to friends who want to enter this exciting field.' - Martin Edelston, Chairman, Boardman, Inc.'For neophytes & pros...' "This book is a 'must read,' not only for the neophyte who needs to know where direct marketing is now but also for the pro who needs to know what's ahead as our industry embarks on the superhighway.' - Lee Epstein, President, Mailman, Inc.'A must-read...' "A must-read for anyone interested in improving the performance of direct marketing programs. Covering essentials of both strategy and implementation, it is a primary and advanced text on how to do direct marketing right!' - Kevin J. Clancy, Ph.D.Chairman, Copernicus Strategy Group, Professor of Marketing, Boston, University.
About the Author:
Edward L. Nash heads up Team Nash Inc., direct marketing consulting and creative firm based in New York City handling Internet, direct marketing and database clients in the U.S. and five other countries. He also teaches direct marketing at New York University and Virginia Commonwealth University. Prior to forming Team Nash, he was Executive Vice President of Bozell Worldwide, Inc., where he oversaw the strategic development of U.S. global direct marketing programs.Ed began his career as a copywriter and has been marketing Vice President for LaSalle Extension University, President of Capitol Record Club, Executive Vice President of Rapp Collins, and President/CEO of BBDO Direct, which he founded and ran for five years. He is the author of Database Marketing: The Ultimate Selling Tool and editor-in-chief of The Direct Marketing Handbook, both published by McGraw-Hill.

"About this title" may belong to another edition of this title.

  • PublisherMcGraw-Hill Inc.,US
  • Publication date1982
  • ISBN 10 0070460191
  • ISBN 13 9780070460195
  • BindingHardcover
  • Number of pages423
  • Rating
Buy Used
Condition: Good
Item in good condition. Textbooks... Learn more about this copy

Shipping: FREE
Within U.S.A.

Destination, rates & speeds

Add to Basket

Other Popular Editions of the Same Title

9780071352871: Direct Marketing: Strategy, Planning, Execution (MARKETING/SALES/ADV & PROMO)

Featured Edition

ISBN 10:  ISBN 13:  9780071352871
Publisher: McGraw Hill, 2000
Hardcover

  • 9780070460324: Direct Marketing: Strategy, Planning, Execution

    McGraw..., 1995
    Hardcover

  • 9780070460249: Direct Marketing: Strategy- Planning- Execution

    McGraw..., 1986
    Hardcover

Top Search Results from the AbeBooks Marketplace

Stock Image

Edward L. Nash
ISBN 10: 0070460191 ISBN 13: 9780070460195
Used Hardcover Quantity: 1
Seller:
SecondSale
(Montgomery, IL, U.S.A.)

Book Description Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00054244614

More information about this seller | Contact seller

Buy Used
£ 3.65
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Seller Image

Edward L. Nash
Published by McGraw-Hill, NY 1982 (1982)
ISBN 10: 0070460191 ISBN 13: 9780070460195
Used Hardcover Quantity: 1
Seller:
2nd Hand Books
(Kenner, LA, U.S.A.)

Book Description Hardcover Later Printing Marketing; Management; Strategy, Planning, Execution. A Comprehensive Guide to the Art and Science of Today's Most Revolutionary Marketing Technology. (423 Pgs.) DJ & Book Near Fine. Seller Inventory # AA-HC-12280

More information about this seller | Contact seller

Buy Used
£ 13.83
Convert currency

Add to Basket

Shipping: £ 7.09
Within U.S.A.
Destination, rates & speeds