This text provides students with extensive knowledge of the steps needed to start and run a small business. Comprehensive coverage of small business fundamentals and entrepreneurship is organized around the step-by-step process of developing a business plan. Each chapter ends with a business plan worksheet which directs the reader on what to do as well as why to do it. There is a chapter on "Controlling Your Manufacturing Operations", which is not ususally included in small business management texts, and an elaboration of McClelland's work on the need for achievement as the single most significant motivating impulse of successful entrepreneurs. The solid coverage of past editions has been reinforced with the addition of two new important chapters: "Managing Customer Relations" and "Managing International Trade", whilst the text continues to offer strong entrepreneurial case studies, including three "epilogues" to cases featured in the second edition. Additional new features include a completely rewritten chapter 6 on marketing "Reaching Your Customer", chapter 13 "Managing Your Financial Requirements" and chapter 14 "Management Information and Computers". Also available are: Instructor's Resource Kit, containing Instructor's Manual and Computerized Learning Programme Software, IBM 5.25" (0-07-911458-x); and Video Series - VHS videocassette plus Guide (0-07-911517-9).
"synopsis" may belong to another edition of this title.
Book Description McGraw-Hill Inc.,US. Book Condition: Acceptable. A readable copy. All pages are intact, and the cover is intact (However the dust cover may be missing). Pages can include considerable notes--in pen or highlighter--but the notes cannot obscure the text. Book may be a price cutter or have a remainder mark. ENTIRE BOOK IS BOWED, NOTATIONS IN MARGIN , CONSIDERABLE UNDERLINING IN GREEN AND RED. Bookseller Inventory # A-03-02-01-0230
Book Description McGraw-Hill Inc.,US. Hardcover. Book Condition: POOR. Acceptable: Possible ex-library copy with the library's markings. May have moderate notes or highlighting. Will no longer have its dust jacket if applicable and accessories may no longer be included. Bookseller Inventory # 2555109204
Book Description McGraw-Hill Inc.,US. Hardcover. Book Condition: Good. This book has a light amount of wear to the pages, cover and binding. Bookseller Inventory # G0070356629I3N00
Book Description McGraw-Hill Inc.,US. Hardcover. Book Condition: Fair. Bookseller Inventory # G0070356629I5N00
Book Description McGraw-Hill Inc.,US, 1983. Book Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Bookseller Inventory # 3825717
Book Description McGraw-Hill Inc.,US, 1983. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0070356629
Book Description Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97800703566274.0
Book Description McGraw-Hill Inc.,US, 1983. Hardcover. Book Condition: Used: Good. Bookseller Inventory # 9111611
Book Description McGraw-Hill Inc.,US 4/1/1983, 1983. Hardcover. Book Condition: Very Good. 0070356629 Excellent condition, hardback 1983, some highlighting, great cover, readit, VG. Bookseller Inventory # MIR2-01502
Book Description Book Condition: Good. Starting and Managing the Small Business. Bookseller Inventory # SKU0600001