Fourth Generation Management: The New Business Consciousness - Hardcover

9780070327153: Fourth Generation Management: The New Business Consciousness
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Written by the first of a new breed of "quality gurus", "Fourth Generation Management" is a clear, concise synthesis of the best of current management practice and a host of dynamic prescriptions for the future. The centerpiece of the book is the "Joiner Triangle", which provides readers with a conceptual framework upon which to build a new corporate culture - one that positions companies for growing productivity and profit in the years ahead. Focusing on quality as defined by the customer...a scientific, databased approach to management...and the creation of long-term, team-spirited relationships both internally and externally - the Joiner Triangle is already gaining credence as the management philosophy of tomorrow. And that's only the beginning. Readers will learn why process is more important than short-term results, how to foster a working environment in which all employees feel like winners, a new way of looking at data, processes, and variation, and much more. In short, this major release by a widely respected quality improvement leader is the business person's blueprint for the next phase of the "Quality Revolution".

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From the Back Cover:
In the past decade, an increasingly global marketplace has driven companies to seek more effective ways to manage. The methodologies that emerged from this investigation include total quality management (TQM), continuous improvement, reengineering, time-based competition, visionary leadership, and many others. What is still missing, however, is a clear explanation of the basic principles that underlie and unify these seemingly diverse approaches. Now, from Brian Joiner, the most articulate voice of the new breed of management gurus, comes Fourth Generation Management. This landmark book provides a coherent and concise synthesis of the best ideas being implemented today and the most promising ones taking shape for tomorrow. The key elements of Fourth Generation Management are a dedication to quality as defined by the customer, a scientific approach to rapid learning, and the creation of team-spirited relationships both within and beyond our organizations.
About the Author:
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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  • PublisherMcGraw-Hill Education
  • Publication date1994
  • ISBN 10 0070327157
  • ISBN 13 9780070327153
  • BindingHardcover
  • Number of pages289
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